Back to the StartPosted: 28/11/2012 Filed under: Pub, Video | Tags: advertising, Coldplay, culture, Les Lions de Cannes, pub, video, Willie Nelson 1 Comment
Coldplay’s ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack.
Both the film and the soundtrack were commissioned by The Chipotle Cultivate Foundation to emphasize the importance of developing a sustainable food system.
Brilliant, poetic, perhaps a bit mooshy. The execution is great (Money for Nothing pops into mind, for some reason). The idea is not new, though. The film lacks a fresh, original point of view on the old subject of city vs farm and artificial vs natural.